For me it’s not about fashion in terms of spending lots and lots of money, it’s about style, it’s about being who you are and expressing that. What I love of shots like these is that the bike is just, simply, there. Naturally.
It’s a natural/normal addition to everyday life… you leave home, hop on your bike and off you go.
I remember how hot summers can be in Italy and how horrible was to get out of a car, bus or metro and have all your clothes stuck on you because of the heat/sweat… cycling, despite what people may think, in hot weather actually keeps you cool, especially when wearing the right clothes and when cycling at a slow pace, you know… to go from A to B, not to race from A to B.
So, I hope that sharing these images here can just picture an idea that the bike is a fun, simple and natural way to get about.